Year: 2017 | Month: December | Volume 7 | Issue 6
Attitude and Perception of Dairy Entrepreneurs Regarding Use of Mobile Phone as an ICT Tool
Abstract:
The study was conceptualised in Kolhapur district of Maharashtra to ascertain the attitude, perception, perceived attributes and adoption period of the dairy entrepreneurs towards use of mobile phone as an ICT tool. For this study, 120 dairy entrepreneurs were selected randomly as respondents. Majority of dairy entrepreneurs’ have favourable attitude towards use of mobile phone, perceived attribute and high adoption period. Regarding relative advantage of mobile phone, 100 per cent of dairy entrepreneurs agreed that use of mobile phone was economical and time saving, 89.17 per cent of dairy entrepreneurs were using radio on mobile phone for news and information related to animal husbandry and allied sectors. 36.67 per cent of dairy entrepreneurs had more than 9 years of adoption period for mobile phone. None of the dairy entrepreneurs were non-adopter of mobile phone. Majority (81.67%) of dairy entrepreneurs found mobile call facility as timely information media sources. 41.67 per cent of dairy entrepreneurs found WhatsApp group as more reliable and easy source of information related to livestock and dairying.
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